This article will discuss how to get started and design effective planograms for the best business benefits for both manufacturers and retail sellers. What is a planogram?Ī planogram is a schematic drawing for detailed planning of how and where products should be displayed in brick-and-mortar stores for best sales results. When used skillfully for visual merchandising and space planning, they maximize sales and minimize waste for store owners and product manufacturers. One crucial part of the strategy that can get overlooked in e-commerce is how the products get presented on the shelves in a retail store. The success of a product depends on a complex set of factors, starting from design and production technology, through choosing the suitable suppliers and logistics partners, to effective sales and marketing strategy.
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